Make your first trade show a success with this complete exhibitor checklist. Plan, prep, and follow up confidently with print essentials and pro tips.
Feeling overwhelmed about your first trade show? You’re not alone. Over 50% of trade show visitors are first-time attendees, and prepping ahead can make all the difference. This isn’t just a packing list. It’s your roadmap to a smooth, confident, and professional debut.
From pre-show prep to post-show follow-up, this checklist is designed to help small business owners and solo entrepreneurs take full advantage of their trade show investment without overspending or missing a beat.
Before the Show: Planning & Prep
Planning ahead reduces stress and sets you up for success. From confirming your booth details to ordering print materials, the sooner you start, the more confident you’ll feel when show day arrives.
Before the Show: Planning & Prep
| Category | Checklist Items |
|---|---|
| Logistics | |
| Booth Setup Planning | |
| Print Materials | |
| Lead Capture and Promo | |
| Team Prep |
Recommended Print Products for First-Time Exhibitors
Start with these essentials:
- Retractable banners – Easy to set up and ideal for product showcases
- Printed tablecloths – Create a polished, branded booth instantly
- Business cards – A must-have for lead generation
- Brochures and flyers – Provide take-home info about your services or pricing
- Custom stickers – Fun giveaways that keep your brand top of mind
Tip: 92% of attendees come to see new products. Make sure your offerings are displayed clearly and professionally.
During the Show: Booth Essentials
Now it’s show time! Once the floor opens, you’ll need to be present, engaged, and ready to troubleshoot anything that comes your way. This checklist helps keep your booth running smoothly while you focus on connecting with attendees.
On-the-Floor Essentials
| Category | Checklist Items |
|---|---|
| Setup Tools | |
| Engagement | |
| Personal Comfort |
Fact: 82% of attendees have purchasing power. Treat every visitor as a potential customer.
After the Show: Follow-Up and Wrap-Up
Now it’s show time! Once the floor opens, you’ll need to be present, engaged, and ready to troubleshoot anything that comes your way. This checklist helps keep your booth running smoothly while you focus on connecting with attendees.
Post-Show Checklist
| Category | Checklist Items |
|---|---|
| Setup Tools | |
| Lead Follow-up | |
| Post-Show Marketing | |
| Review and Restock |
Stat: 80% of leads are never followed up on. Don’t let your efforts go to waste.
Your “Zero to Show-Ready” Printable Checklist
Need something you can print, highlight, and keep by your side as you prep? Download our full version of the checklist. It’s formatted for easy reference.
Final Tips for First-Time Exhibitors
Even with a solid checklist, here are a few last-minute reminders to help you stay focused and confident:
- Pack light but don’t skimp on signage
- Focus on one clear call to action
- Business cards – A must-have for lead generation
- Give people a reason to remember you
- Get plenty of rest before show day
