Refrigerator magnets are a long-lasting and practical way to keep your brand front and center. Here are the top five magnet sizes, their common uses, and the benefits they offer for both businesses and individuals.
| Top Ref Magnet Sizes | Practical Uses | Purposes |
|---|---|---|
| 2.0″ x 3.5″(Standard Business Card Size) | Business Card Magnets | Ideal for realtors, service providers, and small businesses |
| Appointment Reminders | Dentists, doctors, and salons can print appointment details and contact info. | |
| Mini Coupon Magnets | Great for local restaurants or service providers offering discounts. | |
| Emergency Contact Magnets | Fire departments, medical services, and repair professionals use these for quick access to their numbers. | |
| 3.0″ x 3.0″(Square) | Logo Magnets | A simple yet effective branding tool for businesses. |
| Social Media Promo | QR codes linking to social media, websites, or promo event microsites. | |
| Event Save-the-Dates | Perfect for weddings, birthdays, or corporate events. | |
| Inspirational Quotes or Fun Designs | Sold as decorative fridge magnets or collectibles. | |
| 3.0″ x 4.0″(Portrait or Landscape) | Photo Frame Magnets | Custom frames for customers to insert their own photos. |
| Takeout Menus | Restaurants can include quick order info and specials. | |
| Healthcare or Safety Reminders | First aid steps, CPR instructions, or emergency numbers. | |
| School or Team Schedules | Sports teams, schools, or community groups can list important dates. | |
| 4.0″ x 6.0″(Postcard Size) | Real Estate Listings | A great way for realtors to showcase properties or their contact info. |
| 5.0″ x 7.0″(Large Format) | Seasonal Greetings & Holiday Cards | Businesses or families can send these as fridge-friendly holiday greetings. |
| Recipe Magnets | A perfect giveaway for food brands or kitchen-related businesses. | |
| Full-Page Calendars | Mini calendars for offices, schools, and businesses. | |
| Dry Erase Memo Boards | Custom writable surfaces for to-do lists or notes. | |
| Large Advertisements | Excellent for service businesses (HVAC, plumbing, insurance, etc.) to stay visible. |
Why Refrigerator Magnets Are Used for Marketing and Promotions
♦ Constant Brand Exposure
Refrigerator magnets offer daily brand visibility by sticking around—literally. Unlike digital ads that come and go, magnets stay put for years, keeping your brand top of mind.
xample: A plumbing company’s magnet stays on the fridge, so when an emergency happens, the customer calls them instead of searching online.
♦ Practical & Useful
Magnets do more than promote—they’re useful for holding grocery lists, reminders, and notes. Some businesses take it further with interactive designs like dry-erase boards or takeout menus customers can actually use.
Example: A pizza place gives out fridge magnets with their menu and phone number, making ordering easy.
♦ Long Lifespan = Higher ROI
Magnets last longer than paper flyers and are more affordable than digital ads. Remember all the magnets on the fridge of your parents’ house? They’re designed with longevity in mind.
Example: A dentist’s office gives patients appointment reminder magnets instead of paper cards, ensuring their contact info stays visible.
♦ Targeted Marketing
Magnets can be customized for any industry. Realtors use photo frame magnets, car repair shops hand out oil change reminder magnets, and non-profits distribute fundraising magnets. It’s all about customizing to your specific target market.
Example: A pet grooming service gives out paw-shaped magnets with their phone number and a reminder to schedule grooming every three months.
♦ Great for Giveaways
Magnets are perfect promotional items for trade shows, networking events, and direct mail. People appreciate useful freebies—and businesses benefit by staying top-of-mind long after the event ends.
Example: A real estate agent mails branded calendar magnets to past clients so they know who to call when they need to buy, sell, or refer.
imple Design Tips for Each Ref Magnet Size
♦ 2″ x 3.5″ (Business Card Size)
- Keep it simple – focus on the name, contact info, and logo.
- Use high-contrast colors to make text easy to read.
- Consider adding a QR code for your website or social media.
- Glossy or matte finishes can enhance the look and feel and make it stand out.
♦ 3″ x 3″ (Square)
- Use bold typography—this size is great for quotes or key info. Keep the text to a minimum, though.
- Add a clean border to give a polished look.
- Make it interactive with a scannable QR code.
- Works well for colorful, attention-grabbing designs.
♦ 3″ x 4″ (Portrait or Landscape)
- Utilize both horizontal and vertical layouts, depending on content.
- Include high-quality images for maximum impact.
- Ensure the font is large enough to be legible, even from afar.
- Add icons to make key details stand out such as contact details, website, and social media links.
♦ 4″ x 6″ (Postcard Size)
- High-quality images make this size pop—use sharp, high-resolution photos.
- Avoid too much text—stick to the essentials.
- Use hierarchy in the design (bold headlines, subtext, and a CTA).
- Don’t overcrowd the design. Make sure the background doesn’t overpower the main message.
♦ 5″ x 7″ (Large Format)
- Prioritize readability—stick to minimal text, large fonts, and simple layouts.
- Consider using negative space to avoid a cluttered look.
- Great for calendars, so choose a grid layout if applicable.
- Use bold CTAs like “Call Now” or “Visit Our Website” for high visibility.
TIP: No matter the size, always use strong magnets that stick around—people won’t keep flimsy ones!
frequently asked questions
A.
The best size for business card magnets is 2″ x 3″, which matches the size of a standard business card.
A.
Not necessarily! Magnet strength depends on thickness, not just size. A 5″ x 7″ magnet that’s 20 mils thick may be weaker than a 2″ x 3.5″ magnet that’s 30 mils thick. Choose 30 mil thickness for a firmer grip.
A.
The most common sizes for fridge magnets include:
- 2″ x 3.5″ – Standard business card size, ideal for promotional use.
- 3″ x 4″ – Common for photo frames, takeout menus, and appointment reminders.
A.
For takeout or delivery menus, the best sizes are:
- 4″ x 6″ – Small menu with best-sellers, specials, and contact info.
- 5″ x 7″ – More space for additional menu items and promotions.
A.
Most promotional fridge magnets are 20-30 mil thick, which is thick enough for strong adhesion while remaining flexible.
- 20 mil – Thin, affordable, best for lightweight marketing.
- 25 mil – Medium strength, great for business use.
- 30 mil – Stronger hold, better for heavier items like magnetic calendars.
A.
For freebies at events or mail promotions, the best sizes are:
- 2″ x 3.5″ – Business card size (easy to distribute).
- 3″ x 3″ – Fun, square promotional designs.
- 3″ x 4″ – Small enough to keep but big enough for branding.
