Choosing the right box size affects how well your product is protected, how much you’ll spend on shipping, and how the design will look for your customers. Whether you’re packing a subscription box, shipping electronics, or designing custom retail packaging, size always plays a factor on how well your brand is perceived.
At UPrinting we print and ship multiple box packaging options for top brands, and these are the three most popular box sizes:
- Mailer Box: 28.31″ x 27.37″ – a roomy option for multi-item kits and e-commerce orders.
- Corrugated Box: 32.31″ x 29.5″ – a go-to choice for medium-sized shipments.
- Cardstock Box: 7.75″ x 5.562″ – a small, retail-friendly option for lightweight products.
Now we also offer different sizes for each of the packaging boxes, and in this article, we’ll break down these sizes and sort out where are they best suited for.
Mailer Boxes
Mailer boxes are commonly used by by top brands, online stores and subscription boxes for their packaging and branded shipping. They’re easy to assemble, sturdy, and offer plenty of room for custom printing. Depending on the size, these boxes can also support a variety of products, and they are often proportionally durable to their size. The bigger the boxes and the more items they hold, the tougher they are made.
| Top Box Sizes | The Boxes are Best For | Boxes Fit These Products | Box Weight (Approx.) |
|---|---|---|---|
| 28.31″ x 27.37″ | Apparel sets, large kits | 2–3 articles of clothing (hoodies) , folded blankets | Mid-weight |
| 32.31″ x 29.38″ | Subscription boxes | Grooming kits, beauty bundles, small accessories | Mid-weight |
| 32.31″ x 31.37″ | Promotional or welcome kits | Notebooks, small gifts, small gadgets | Mid-weight |
| 24.31″ x 21.38″ | Direct mail packaging | Product samples, lightweight accessories | Lightweight |
| 35.63″ x 35.56″ | Bulk or oversized products | Outerwear, stacked items, luxury accessories | Heavy-duty |
Tips for Using Mailer Boxes
Mailer boxes are a great choice if you’re shipping products directly to customers and want to promote a memorable unboxing experience. Add custom inserts to keep items in place and make the packaging more organized. Full-color printing also turns your box into a marketing tool that builds recognition and trust right out of the mail.
Corrugated Packaging
Corrugated boxes are made to handle more weight. They’re great for shipping, storage, and bulk packaging larger products like appliances and furniture. If you’re moving products long distances or are dealing with fragile items, these are the boxes you want to use.
| Top Box Sizes | The Boxes are Best For | Boxes Fit These Products | Box Weight (Approx.) |
|---|---|---|---|
| 28.31″ x 27.37″ | Apparel sets, large kits | 2–3 articles of clothing (hoodies) , folded blankets | Mid-weight |
| 32.31″ x 29.38″ | Subscription boxes | Grooming kits, beauty bundles, small accessories | Mid-weight |
| 32.31″ x 31.37″ | Promotional or welcome kits | Notebooks, small gifts, small gadgets | Mid-weight |
| 24.31″ x 21.38″ | Direct mail packaging | Product samples, lightweight accessories | Lightweight |
| 35.63″ x 35.56″ | Bulk or oversized products | Outerwear, stacked items, luxury accessories | Heavy-duty |
Tips for Using Corrugated Boxes
Corrugated boxes come with sturdy build that help prevent damage in transit.Pair them with interior packaging like bubble wrap or dividers to protect your items more and hold them in place. While the boxes can handle weight and rough handling better than most other packaging options, it’s best to exercise caution, especially when transporting items in bulk.
Cardstock Packaging
Cardstock boxes are best for lighter products that don’t need heavy-duty protection. They work well for retail displays, custom inserts, and promotional kits.
| Top Box Sizes | Best For | Suitable Products | Box Weight (Approx.) |
|---|---|---|---|
| 7.75″ x 5.562″ | Small retail products, cosmetic kits | Soap, candles, lip balms, small makeup sets | Lightweight |
| 18.09″ x 11.5″ | Custom retail kits, promotional kits | Booklets, postcards, samples | Lightweight |
| 32.75″ x 10.0″ | Flat and long product inserts, small gifts | Signs, display trays | Lightweight |
Tips for Using Cardstock Boxes
Cardstock packaging is made specifically for items displayed on shelves or handed out at events. If you’re planning to mail these boxes, place them inside a sturdier shipping box for protection. Cardstock packaging often comes with a smooth surface, which is ideal for high-quality printing. You can easily design, print, and assemble cardstock packaging that can represent your brand and stand out.
What to Consider When Picking a Box
Cardstock boxes are best for lighter products that don’t need heavy-duty protection. They work well for retail displays, custom inserts, and promotional kits.
- Shipping or display? Always choose a sturdy box like the corrugated box if you are shipping items. If you want more visually pleasing packaging, mailer boxes can do this job well.
- Product weight and fragility. Heavier and more delicate items usually require tougher packaging with proper inserts protection. You can go for corrugated protection—even if they’re small.
- Unboxing experiences. Whether it’s for social media or personal amusement, people look forward to the unboxing experience of their favorite goods. This is where box design comes in, where the focus should be on the ease of unboxing and handling.
- Custom needs? If your product has an unusual shape or you want something branded, a custom box may be worth the investment. Some mailer and cardstock boxes can also be shaped and folded differently, offering unique box shapes that aren’t cubic or rectangular.
Find the Right Fit
Choosing the right box size for your brand is an important choice you should always take into consideration. They make your packaging process smoother and your product handling safer and more secure. Explore all your options and start customizing your packaging at UPrinting and always take note of the different box sizes available for. Who knows which size can help elevate your premium products.
