Bookmarks are more than just marking tools for readers — they’re practical gifts and giveaways that can help boost brand awareness and recall. Whether you’re designing bookmarks for promotional giveaways or personal keepsakes, choosing the right size is critical to make a lasting impact.
Before we dive into the details, here’s a quick guide to the most popular bookmark sizes and their recommended usage and add-on features:
| Size | Best For | Recommended Features |
|---|---|---|
| 2.0″ x 6.0″ | Classic bookmarks and promos | Single-sided or double-sided print |
| 2.0″ x 7.25″ | Gift inserts and event giveaways | Foil stamping and rounded corners |
| 2.5″ x 8.5″ | Premium marketing, collector’s items | Thick cardstock, matte, and velvet coating |
| 2.0″ x 9.0″ | High-end designs and art bookmarks | Full-bleed designs and vibrant colors |
| 2.0″ x 8.0″ | Corporate gifts and giveaways for retailers | Spot UV and laminated finish |
Classic Bookmark Sizes
2.0″ x 6.0″ — The Timeless Favorite
The 2.0″ x 6.0″ bookmark is a true classic — slim, lightweight, and perfect for marking a school workbook or a paperback novel. The size is perfect for these following settings:
- Bookstores offering free bookmarks at checkout or hosting marketing events and signings
- Libraries needing giveaways for their reading programs
- Individuals requiring affordable wedding favors and book club souvenirs
2.0″ x 7.25″ — A Little Extra Room
With a little more length, the 2.0″ x 7.25″ bookmark gives your design extra space without feeling bulky. It’s often used in these settings:
- Book signing, readings, and book fairs
- Custom bookmarks for gifts
- Individuals requiring affordable wedding favors and book club souvenirs
Oversized Bookmark Sizes
2.5″ x 8.5″ — For Bold Designs and Keepsakes
When you want to go bigger, the 2.5″ x 8.5″ size offers plenty of room for stunning graphics or inspirational quotes. This larger bookmark is often used for these creative projects:
- Graduation souvenirs for students
- Souvenirs and prizes for reading programs
- Stunning art prints turned into collectible bookmarks
2.0″ x 9.0″ — Long, Sleek, and Memorable
The 2.0″ x 9.0″ size creates an elegant, elongated shape that’s great for stylish designs. It’s typically chosen for these purposes:
- Souvenirs included in event gift bags or kits
- Keepsakes for conferences, retreats, and other social gatherings
- Small business thank-you notes
2.0″ x 8.0″ — Balanced for Business or Personal
Not too big, not too small, the 2.0″ x 8.0″ bookmark offers a flexible size perfect for these purposes:
- Freebies for online orders
- Thank-you bookmarks with an author’s message
- Fundraising giveaways for schools and nonprofits
A good bookmark isn’t just a giveaway or souvenir — it’s also a functional item to promote your brand and a memorable keepsake for special events. Whether you’re designing for customers, readers, students, or book collectors, choosing the right bookmark size allows you to leave a lasting impression on people.
Ready to create custom bookmarks recipients will actually use? Start designing today and make reading a little more special.
