How to Make Your Trade Show Booth Pop With Retractable Banners In a crowded exhibition hall, your booth needs to stand out, and using bold retractable banners is one of the most effective ways to do just that. With striking visuals and strategic placement, these displays will draw attention, reinforce your brand message, and elevate your trade show booth experience.Have you ever wondered why some booths […]
AI Tools Are Replacing Services: 1 in 4 Business Owners Say They’re Losing Clients AI Tools Are Replacing Services: 1 in 4 Business Owners Say They’re Losing Clients In a new survey of 1,000 Americans, business owners revealed a complex relationship with artificial intelligence. While many see opportunity in AI’s potential, others are grappling with the challenges it creates, from lost revenue and eroded trust to hard questions about […]
Redditors Weigh In: How People Write, Record, and Absorb Information Today Imagine kicking off your school day or work week with a big lecture or a symposium that could advance your career. What’s the first thing you grab? Is it your tablet, or your journal? Note-taking as a habit has come a long way, giving students and professionals a wide range of tools to record and […]
Customer Story: J.R. Rice Launching an award-winning debut novel is no small feat and promoting it is a story of its own. In this feature, multi-hyphenate artist J.R. Rice opens up about his writing journey, balancing creative roles, cultivating community, and using print to communicate and connect. Turning Struggles into Stories What’s the use of a broken pencil? It may seem […]
Why Posters Still Pack a Punch in Running Event Marketing Marathon posters still matter, even when so much attention is on screens. A bold design on a street corner or gym wall can stop someone in their tracks and spark interest in your race. Clever marathon posters are effective because they blend art with purpose, mixing striking visuals and clear calls to action. With the right approach, marathon poster […]
What’s the History Behind Advent Calendars? The holiday countdown feels more magical with an Advent calendar. Each day in December brings a small surprise that builds excitement for Christmas. But how do Advent calendars work, and why have they become such a beloved tradition?At their core, these calendars mark the days leading up to Christmas Eve, turning an ordinary countdown into […]
What’s the Current Landscape of Direct Mail Response Rates in 2025? Direct mail continues to hold its place in marketing, even with so much attention on digital channels. Businesses are asking how their efforts measure up, and 2025 benchmarks give a clear picture. This year’s average direct mail response rates show that print campaigns still compete strongly with email and paid ads.Companies across retail, nonprofits, financial […]
Why Flyers Still Matter for Thanksgiving Food Drives A Thanksgiving food drive is about more than just collecting cans; it’s about bringing a community together. With over 47 million Americans, including 13 million children, facing food insecurity according to Feeding America, the need for that support is more critical than ever during the holidays. To rally your neighbors, you need to get the word […]
Digital vs. Physical Business Cards: Which is Better for You? In the digital age, you might be wondering if paper-based business cards are still relevant. The answer is a resounding yes, as they provide not just a physical reminder of your contact information, but also make your face-to-face interactions more memorable and impactful. Thus, many businesses and professionals have them on hand, especially at trade shows, […]
