How to Design a Business Card That People Never Throw Away In the world of networking, first impressions matter. Yet most business cards suffer the same fate: they’re tossed into the trash or forgotten in a drawer. That’s because they fail to make a lasting impact. But your business card doesn’t have to be “just another one.” When done right, it becomes a powerful storytelling tool, […]
A Quick Guide to the Different Calendar Types and Materials Businesses can never go wrong when using calendars for their promotions. Aside from the visuals and branding, anyone would appreciate getting one for their day-to-day activities. Still, when you’re designing a calendar for corporate gifts, customer giveaways, or year-round branding, the right materials will matter just as much as the design.Choosing the right paper, finish, […]
Yard Sign Materials and Design Tips to Make Them Effective Yard signs are popular outdoor marketing tools because they are cost-effective, highly visible, and easy to set up. Additionally, people tend to trust yard signs more than overtly promotional or complex advertising, especially if their message is concise and relevant to the community.If you’re considering yard signs to reach out to your local community, you […]
A Practical Guide to Booklet Paper, Covers, and Binding Options The materials you choose influence how your booklet looks on day one and how it holds up over time. Paper weight affects how sturdy the pages feel. Finishes change how readable your text is and how vibrant your graphics appear. Binding controls how easy the booklet is to flip through, store, and use. When all […]
Cardstocks for Business Cards: What Thickness Should You Use If you want to create a strong first impression on your clients and business partners, your business card is a great place to start. And while the etiquette of handing out your cards is vital, the strongest demonstration of professionalism always comes down to your business card design and the materials it’s made of.In this […]
Level Up Your Branding: Staying on Trend and in Customers’ Hands Picture this: you have perfected your brand palette, your logo still makes your heart skip a beat, but after two years it feels a little too familiar. Your audience scrolls past your posts. Your packaging feels safe but not exciting. For designers and boutique brand owners, staying on trend without losing brand identity is an art […]
Simple Tips for Consistent Branding Across Marketing Materials Creating a brand does not just mean designing visuals for looks; it’s also about building recognition. You can have a stunning logo, beautiful packaging, eye-catching images, and clever social media posts. However, if your branding doesn’t match your website or print materials, the best ideas can fall flat, and you’ll lose credibility fast. So, how […]
Holiday Packaging Tips: Stand Out and Stay On-Brand Holiday packaging nowadays goes beyond red ribbons and fat Santas. In a sea of red and green boxes, the brands that shine are the ones that balance festive creativity with authentic brand style. Whether you’re a designer working on your first seasonal collection or a creative shop owner trying to stand out in a crowded […]
Staying On-Brand in 2025: 5 Print Design Examples to Follow In 2025, the most recognizable brands aren’t just the loudest.; Tthey are the most consistent. Designers today face the challenge of scaling their work across print, digital, packaging, and social media while keeping everything cohesive and relevant. Whether you’re refining an established identity or building one from scratch, staying on-brand is what builds trust, recognition, and […]
