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Choosing Print Sizes: Tips for Business Cards, Stickers, Banners and More

Not sure what size to print? From business cards to banners, explore the most popular print sizes and pro tips to help you order with confidence.

This is where we come in. In this article, we cover the most popular sizes across 32 UPrinting products, as well as some practical tips and links to more comprehensive guides so you won’t have to guess when ordering.

Marketing Materials

Business Cards

When ordering business cards, go with the standard size, which is 3.5″x 2″. This size fits most wallets and cardholders perfectly and is small enough to hand out to your audience. Want to stand out and choose something unique? Our square and mini sizes are great options, too. However, keep your text above 7 pt. to ensure readability.

Curious about business card sizes? Check out our articles on The Most Common Business Card Sizes, How to Use UPrinting’s Business Card Font Size Tool, and How to Measure Business Cards.

Postcards

Our 4″ x 6″ postcard is the most affordable option if you’re mailing postcards or including them in packages. If you want to go for something big and attention-grabbing, try our 6″ x 11″ postcard — just make sure it still qualifies for mailing. You can also check our articles on Choosing the Right Standard Postcard Size for Printing and Mailing and Oversized Postcards to compare your options.

Flyers

Use 5.5″ x 8.5″ flyers are compact and easy to hand out, perfect for distributing at events. Need more space for detailed information or design? Go full-page with the 8.5″ x 11″ size. If you’re unsure which size to choose, we have a flyer size cheat sheet to help you decide.

Brochures

Most people go for the 8.5″ x 11″ brochure folded into thirds, as it fits standard holders and is easy to carry. For menus or guides, larger sizes like the 11″ x 17″ brochure with a half fold are a more suitable option. Read our extensive guide on Standard Brochure Printing Sizes to choose the right layout style for your brand.

Rack Cards

Stick with 4" x 9" rack cards. This size is designed to fit most brochure holders in hotels, travel centers, or retail displays. Follow our rack sizing guide to learn more about our top 2 rack card sizes and their uses.

Notepads

Go for 4" x 6" notepads if you’re using these as giveaways, or 5.5" x 8.5" for a standard-sized notepad. Additionally, you can explore our other notepad size options to find the best size that works for you.

Door Hangers

A lot of customers print 4.25" x 11" door hangers because they’re great for local promotions and services. Plus, you can add a perforated section for tear-off coupons to boost engagement. Need help figuring out the right door hanger size? Read our quick guide on door hanger sizing.

Bookmarks

The 2″ x 6″ and 2″ x 7″ bookmarks are our most popular sizes for bookmarks. If you’re planning to put tassels or a string on your bookmark, remember to request that they be hole-punched so you can attach them with ease. Want to know which bookmark sizes fit your needs? Read our Most Common Bookmark Sizes for Promotions, Gifts, and More article for more information.

Greeting Cards

The most common greeting card size is 5″ x 7″, which pairs nicely with an A7 envelope. This card size is recommended for business holiday cards, milestone celebrations, and showing employee appreciation. It also has ample space for handwritten messages, so you can add a personal touch to your greeting cards. See our greeting card sizes guide to find out which one works best for your promotions.

Invitations

Stick to A6 or A7 sizes like 4.5″ x 6.25″ or 5″ x 7″. They’re a perfect fit for standard envelopes and they suit all occasions, from casual invites to formal events. Looking for more size options? Our article on Choosing the Right Invitation Sizes has all the tips you need.

Catalogs

Choose 8.5″ x 11″ for a clean, professional look. This size is enough to fit detailed information and graphics in your catalog. For something that’s more compact for mailing, use our 5.5″ x 8.5″ size Read our catalog sizes guide for more popular choices.

Booklets

For booklets, our 5.5″ x 8.5″ is great for informational guides, programs, or reports. If you’re using saddle-stitching to bind your booklet, make sure that the total page count is divisible by 4. For more information on booklet dimensions, you may refer to our booklet sizes guide and Booklets and Catalogs FAQs.

Gift Certificates

Most gift certificates come in 4″ x 9″; they fit #10 envelopes and leave room in case you want to add barcodes or serial numbers. Need a reference for gift certificate sizes? Check UPrinting’s Offered Sizes for Gift Certificates.

Event Tickets

Choose 2″ x 5.5″ if you need a stub for general admission, small concerts, raffles, sports events, and lotteries. You can also include a perforation for easy tear-off. Want to know which ticket size is right for your event? Our ticket size guide has got you covered.

Carbonless Forms

When ordering carbonless forms, check how much space you need for fields and notes. At UPrinting, we recommend using larger sheets like the 8.5″ x 11″ form if you want a detailed form, and the 5.5″ x 8.5″ form for simpler receipts. Explore other sizes for your needs in our From Invoices to Orders: 4 Carbonless Form Sizes You Need article.

Ref Magnets

Use 2″ x 3.5″ for business card magnets or go larger with a 3.3″ x 3.3″ size if you want a cute square size for fridge marketing. See more popular ref magnet options in our Top 5 Sizes of Refrigerator Magnets & Their Practical Uses guide.

Stationery and Business Tools

Letterheads

Stick to the 8.5″ x 11″ size for letterheads. It’s the standard size for documents and matches with most business envelopes and folders. Plus, this size looks clean, professional, and fits every printer tray. You can find more details about letterhead sizing in our How to Choose the Ideal Letterhead Size article.

Envelopes

No need to overthink your envelope sizes! A7 works with 5″ x 7″ cards, while Envelope #10 fits 4″ x 9″ materials like gift certificates or invoices. Don’t forget to always double-check your insert size so everything fits snugly.

Folders

Presentation folders are usually 9″ x 12″, the best size for holding 8.5″ x 11″ sheets. Want to make your folders functional? Add business card slits to make them even more useful. Looking for a folder size guide? Here’s Everything You Need to Know About Standard Folder Sizes.

Calendars

Wall calendars usually run 11″ x 8.5″ or 12″ x 12″. For your desk, opt for smaller sizes — think tent-style or spiral flip calendars. If you’re gifting or promoting, leave room for branding. Check our calendar sizing article to see which size is perfect for your space.

Packaging, Stickers, and Labels

Custom Boxes

Mailer boxes are great for kits and direct orders with our 28.31″ x 27.37″ being a roomy go-to for customers. Meanwhile, corrugated boxes like the 32.31″ x 29.5″ are best for bulk or fragile items, and for lightweight retail goods, try cardstock boxes around 7.75″ x 5.562″. Remember to measure your product and add 0.125″ wiggle room for inserts and packing ease. To know about sizes for custom boxes, read our article on Top Box Sizes and What They’re Best Used For.

Poly Mailers

If you’re shipping goods like clothing and accessories, poly mailers are your best bet. They offer lightweight, budget-friendly shipping, and there’s no need to assemble them the way you would with boxes. A 9″ x 12″ mailer fits T-shirts and scarves, while 14.5″ x 19″ mailers are better for hoodies or posters. Just avoid overstuffing and pick the smallest size that fits your product. See our poly mailer size guide to find out which sizes best match your items

Pouches

Need to pack food, candies, snacks, or coffee? Stand up pouches work best for shelf display. Our 6.5″ x 8″ x 2.5″ pouch holds about 3¼ cups of product, ideal for beans or snacks. On the other hand, flat pouches are slimmer. A 5″ x 7″ pouch fits around 1¼ cups of candy or grains. Follow our pouch sizing guide and match your product’s volume to the size so nothing gets crushed or overfilled.

Stickers and Labels

Stickers and labels can make a big difference in your brand’s packaging. Small stickers ranging from 1″ to 2″ are great for seals, while 3″ to 5″ stickers are suitable for logos. Just make sure your font size stays readable. Read our article on the The Best Sticker Sizes and Shapes for Every Purpose to know your options and our Stickers and Labels Font Size Tool to test different font sizes on various objects and shapes.

Hang Tags

Hang tags are not only good for branding purposes; they can also be used if you want to personalize your products. Start with our 2″ x 3.5″ size — it’s familiar and fits most retail items. If you’re going to put a string or ribbon, don’t forget to add a punch hole in your design so you can display the hang tags with ease. Check out our hang tag sizing guide for more information.

Signs, Displays, and Banners

Posters

Posters come in all sizes, but the 18″ x 24″ is the best option for indoor displays and announcements. If you need to grab attention from across the room or the sidewalk, 24″ x 36″ gives you a better visibility. Just make sure your file has a high resolution, as blurry prints never look good and will leave your poster unnoticed.

For a more comprehensive guide on custom posters, browse our articles on Choosing Poster SizesStocks & FinishesStandard Poster Sizes, and the Top Large Format Poster Sizes.

Banners

Whether you’re heading to a trade show or hanging signage outdoors, 33″ x 80″ retractable banners are portable and look polished. If you want to go big on your display, choose vinyl banners that are 96″ x 24″ or more. When designing banners, don’t forget the bleed, margins, and trim to ensure your design prints correctly. Lastly, keep in mind that using bigger text and bolder colors can give you better visibility.

To learn more about banners, check out our Banner Font Size Tool, and these articles: Top 4 Step and Repeat Banner SizesThe Most Common Retractable Banner Sizes for Trade Shows, Stores, and Events, Top 4 Step and Repeat Banner Sizes for Better Event Photos, and Banner Sizes: Your Guide to Effective Banner Sizes.

Foam Boards

Foam boards are lightweight, budget-friendly, and ideal for quick displays, signage, and event directions. Use 18″ x 24″ for table displays or small spaces and size up to 24″ x 36″ if you need visibility from a distance. Thinking of ordering other sizes? Read our guide on Top Foam Board Sign Sizes and When to Use Them for more information.

Fabric Banners

Need something easy to carry and reuse? You might like fabric banners — they are soft, vibrant, and wrinkle-resistant. Sizes like 120″ x 96″ work well for booths and backdrops, and they fold down to a smaller size making them easy to pack and transport. Looking for more size options? Our fabric banner size guide will help you determine what works best for your event or space.

Window Clings

Use 24″ x 36″ for storefront promos people can spot from the street. A 16″ x 20″ window cling works well for advertising business hours or seasonal graphics. If you’re using window clings for logos and scan-to-pay QR codes, small sizes like the 5″ x 5″ or 4″ x 4″ are great size options. Remember to select window cling sizes based on viewing distance — big for visibility and small for if you want more interaction. Want a better understanding of window cling sizes? Read our article on Window Clings: 5 Common Sizes and Their Uses.

Yard Signs

Yard signs are an effective way of marketing outdoors. If you’re promoting a sale, service, or campaign, go with the 18″ x 24″ sign. It’s the standard size for lawn visibility and pairs well with H-stakes. Need a bigger impact from the road? Try other popular yard sign sizes. If you’re a realtor, we also have a guide on Optimal Sizes & Formats for Real Estate Signs.

Car Magnets

Car magnets are an excellent choice if you want to turn your vehicle into a moving billboard and promote while on the road. For standard-sized magnets that fit most doors, select our 12″ x 18″ or 24″ x 14″ options. To get the right size, measure your panel and round down to ensure full contact. Not the sizes you’re looking for? Read our Top 5 Car Magnet Sizes That Work for Any Business article for more size options.

Key Takeaways

  • Choose standard sizes if you want to save time, money, and the hassle of figuring out which size to go for.
  • Large print sizes are ideal for maximizing visibility, while smaller sizes are best for interacting with your audience.
  • Always think of your product’s purpose when designing marketing materials.
  • Customize only once you’ve finalized the specs of your design. This prevents any issues or delays during the production process.

Recap

There is no need to guess your way through sizing. Each product page on our site has its own built-in tool to help you customize sizes, quantities, and more. Just start with the product you need, and the rest will be easier from there. Bookmark this page, browse our detailed guides, and follow our tips and recommendations so you can print with confidence.

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